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TWD has seen over 45 million installs globally and continues to see a hugely passionate and engaged community. We continue to iterate on our games to create the best player experience possible. In a statement, Los Angeles-based Scopely said, “Our players are our top priority. But the company is taking the boycott seriously. The game still has a 4.2 rating out of 5 on both iOS and Android reviews. If those players have stopped spending, then Scopely is losing about $6.95 per day. The fans say that more than 1,500 players have agreed to the spending boycott, said Peter Mai, another player who has joined the boycott. On a per-day basis, that comes out to 0.00463 in dollars spent. That comes out to $6.77 per fan over four years. Scopely itself does not disclose revenues. More than 48 million players (the company says 45 million) have downloaded the game, and they have spent more than $325 million since 2015, according to estimates by measurement firm Sensor Tower.

It is difficult to tell whether a boycott by the high-level clans will make an impact or not on the game. Such boycotts and protests have happened before in games like Marvel Contest of Champions and Modern War, and they usually hold important lessons for game developers, particularly those who reach millions of players and can’t possibly respond in a personal way when and if all of them start complaining at once. Scopely responded with a politely worded letter, acknowledging the dedication of the fans who are still playing the game after four years.

A letter filled with promises from was received but the letter was just a letter with the vast majority of what he said never actually happened. “We previously had come together as a community back in 2017 when you did the original article and we received something similar. “We are once again staging a protest on the game due to the lack of basic gameplay updates while the company focuses more on loot boxes and monetized spending in the game,” said Kristen Riley, a player, in an email to GamesBeat.

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